Should you be afraid of negative SEO?

By August 13, 2015blog
Credit: Adam Whitaker //adamwhitaker.com

Credit: Adam Whitaker //adamwhitaker.com

I came across this article on Search Engine Watch a few days ago, and wanted to give my take on negative . While negative SEO is definitely a very real thing, and happens on a daily basis, it is not something which most business owners will encounter in their lives.

I have been doing SEO in a bunch of different industries over the last two years, and have never had any of my, or my client’s sites hit by negative SEO. In saying that, I steer clear of certain industries that are known for negative SEO.

Read the below article, but keep in mind that negative SEO is not as prevalent as the article make it seem. Keep in mind that local business owners are very unlikely to ever deal with this tactic, unless perhaps in industries like insurance.

The article also mentions ways to protect your website from negative SEO, while there isn’t any real pro-active measures you can take to prevent negative seo from happening to your site. Dealing with this, entails your search engine optimization company making use of the Disavow Tool. With this tool, webmasters and SEO’s can ask Google to disregard certain links.

We’ve been talking about Negative SEO since the advent of Penguin and many still wonder whether it’s a real threat. The lore is that Google will protect websites from losing traffic due to negative SEO, but is this the truth, or a just myth propagated by Google?

You can find dozens of these gigs on Fiverr – as well as many individuals on sites, like freelancer.com and upwork.com – who offer these services. And for those who used to be in the black hat game, firing up software to drop blog comments, forum and profile links doesn’t take much and costs next to nothing

There are entire companies that have survived by relying on these tactics. Instead of trying to compete in the “content marketing” game, where the ante has been seriously upped, why not stay in their game by obliterating the competition?

Think about it: what happened to the thousands of individuals who used to make a living offering cheap link-building services with 10,000 directory submissions and 500 article submissions?┬áSince this black hat approach simply doesn’t work to rank sites anymore – in fact, the effect is the opposite – why not use the same skills for a different product or service?

Yes, you read it right: large volumes of spam and fake links to destroy your competitor’s rankings. Why spend a fortune on things like content marketing and link attraction, when you can surgically remove your clients with Negative SEO?

We’ve been talking about Negative SEO since the advent of Penguin and many still wonder whether it’s a real threat. The lore is that Google will protect websites from losing traffic due to negative SEO, but is this the truth, or a just myth propagated by Google?

About Eben

I love spending time with my wife and two small boys, don't mind lighting up the braai 3 times a week, and enjoy watching sports. I am passionate about helping small businesses, especially with the use of the internet and technology. Send me an email on the Contact page, I would love to hear from you.

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