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digital marketing - Katakuru

35 Ways To Make Your Site Search Friendly Before You Hire An SEO

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Credit: SearchEngineLand.com

For all of those web designers and web developers out there, this is a great checklist to ensure any of your new websites are friendly before you launch the site.

Some of these tasks are technical, and you might struggle with it just a little bit.

Pay attention these factors, and you will make my job so much easier ūüėČ

Just kidding, of course.

I could never do what you designers do, and I wouldn’t even try.

Let me know if you have trouble implementing any of these, and your friendly Pretoria SEO expert would love to lend a hand.

Below I have handpicked a few of the factors I see neglected far too often.

 

3. Allow spidering of site via robots.txt.¬†Every now and then when a¬†new site rolls out, the¬†developer forgets to change the robots.txt file to allow the search engines to crawl the¬†pages. If your Web marketer doesn‚Äôt think about checking this file, you could spend¬†months wondering why you‚Äôre not getting the traffic you should be. Double-check your robots.txt file to make sure it¬†does not ‚Äúdisallow‚ÄĚ search engines from crawling your site.

18. Write unique title tags. Every page of the site should start with its own unique title tag. You don’t have to go all SEO on it if time doesn’t permit, but having a title that represents the content of the page is a must for rolling the site out. Keep each one between 35 and 55 characters.

19. Write unique meta descriptions. See above. A good description should be between 100 and 155 characters.

29. Find ways to increase page load speed. There are always things you can do to improve site speed. Look for even the smallest of opportunities to make your pages load even faster.

34. Use search-engine-friendly links. Make sure all your links (except those you deliberately want to keep away from search engines) are using search-engine-friendly link code. Using the wrong link code can inadvertently keep search engines away from very valuable content.

 

Should you be afraid of negative SEO?

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Credit: Adam Whitaker //adamwhitaker.com

Credit: Adam Whitaker //adamwhitaker.com

I came across this article on Search Engine Watch a few days ago, and wanted to give my take on negative . While negative SEO is definitely a very real thing, and happens on a daily basis, it is not something which most business owners will encounter in their lives.

I have been doing SEO in a bunch of different industries over the last two years, and have never had any of my, or my client’s sites hit by negative SEO. In saying that, I steer clear of certain industries that are known for negative SEO.

Read the below article, but keep in mind that negative SEO is not as prevalent as the article make it seem. Keep in mind that local business owners are very unlikely to ever deal with this tactic, unless perhaps in industries like insurance.

The article also mentions ways to protect your website from negative SEO, while there isn’t any real pro-active measures you can take to prevent negative seo from happening to your site. Dealing with this, entails your search engine optimization company making use of the Disavow Tool. With this tool, webmasters and SEO’s can ask Google to disregard certain links.

We’ve been talking about Negative SEO since the advent of Penguin and many still wonder whether it’s a real threat. The lore is that Google will protect websites from losing traffic due to negative SEO, but is this the truth, or a just myth propagated by Google?

You can find dozens of these gigs on Fiverr – as well as many individuals on sites, like freelancer.com and upwork.com – who offer these services. And for those who used to be in the black hat game, firing up software to drop blog comments, forum and profile links doesn’t take much and costs next to nothing

There are entire companies that have survived by relying on these tactics. Instead of trying to compete in the “content marketing” game, where the ante has been seriously upped, why not stay in their game by obliterating the competition?

Think about it: what happened to the thousands of individuals who used to make a living offering cheap link-building services with 10,000 directory submissions and 500 article submissions?¬†Since this black hat approach simply doesn’t work to rank sites anymore – in fact, the effect is the opposite – why not use the same skills for a different product or service?

Yes, you read it right: large volumes of spam and fake links to destroy your competitor’s rankings. Why spend a fortune on things like content marketing and link attraction, when you can surgically remove your clients with Negative SEO?

We’ve been talking about Negative SEO since the advent of Penguin and many still wonder whether it’s a real threat. The lore is that Google will protect websites from losing traffic due to negative SEO, but is this the truth, or a just myth propagated by Google?