For example, the human eye naturally moves to the top left corner first, which is why most websites place their logo there and then flow from the left to the right across the top, where they may find your tag line or an eye-catching image that communicates one of the strengths of your business.
A good web designer will have this in mind, and in your consultation will find out from you what you feel it is most important for your customers to know about you, then design the site accordingly.
The website visitor will be unaware that they are being led through the process above. However, they will be acutely aware of their ease of experience on your site. Just as with a book or computer software, people learn where things are meant to be found, and like them to be in similar places.
This means they will look for certain things in those places on your site. Deciding to have your site scroll horizontally instead of vertically may seem innovative to you, but it will likely frustrate a potential customer and cause them to leave rather than go through the trouble of trying to find what they are looking for. In recent times video has become a huge factor in keeping visitors on your site, and connecting to your potential clients (working with companies like towering video production can have a big impact for most local businesses).
Your site can still be attractive and creative without breaking accepted web design conventions. Remember that website visitors are usually seeking a solution to their problem. The faster your website can tell them that you have that solution and how they can get hold of you the better.
Content and SEO
Including long pieces of solid text on your site, even if it contains information you believe your customers need to know, will likely lead the viewer to leave the site. People are usually in a hurry and don’t have the patience to read what appears to be a daunting text.
Break what you want them to know up into bullet points or subheadings, and allow them to click on these as links should they want to know more about a particular point. This is the point where SEO (search engine optimization) should be at the forefront of you or your web designer’s mind.
These will make up some of the keywords that ensure that Google or any other search engine doesn’t overlook your site when potential customers search for what they need. If you want traffic on your site, you need excellent SEO.
It is estimated that you have an average of 3 seconds to catch a potential customer’s attention with your website. Even if you have the first two principles down to a fine art, if your perfectly designed website takes an extra second or two to load, you may have lost your customer before they even get a chance to see it.
In an age where the use of mobile phones and other hand held devices is on the verge of overtaking computer browsing, your website has to be responsive. If you have a beautiful design for a PC and a user opens it on their mobile and is greeted with a slow load and then the need to zoom to read anything, you have lost a potential customer. You could build a separate site for mobile devices, but this will be more time consuming and costly in the long run. Ignoring the need for multiple device compatibility could seriously harm your traffic and conversion rate.