With the plethora of options at business owners’ fingertips, as well as designers trying to sell complicated designs created from scratch, it is easy to be convinced that you need something created from scratch for your business. There are also a variety of CMS (content management system) options available such as Joomla, Drupal and WordPress to name a few.
However, when considering which option is best for your business site, WordPress stands out from all other options for many reasons.
Firstly, WordPress has an extremely flexible framework and is highly customizable, meaning that even though you are not having a site built specially for you, your site will be entirely original, with its own unique combination of features to form your entirely individual site.
While you are still getting a site that is wholly your own, having someone build a WordPress site for you will cost significantly less than having them build a site from scratch. Furthermore, with a WordPress site, your web designer can show you how to update content on the site yourself, so when you want to add new pictures or information you don’t have to pay web host fees for every update. This is a considerable saving in the long term for your business.
SEO (search engine optimization) is the buzzword for websites, because without it your site will be lost at the bottom of a very long list of search results. It is vital for your site to have the traffic you want in order for it to generate business for you.
Having a site built specifically for you requires the creation of a time consuming, and therefore costly, SEO campaign. However, if you go with WordPress, SEO becomes fast and easy, as your web designer has options to tag content and highlight headlines within the site, as well as share content seamlessly on social media, meaning that your SEO is intuitively and effectively handled at once.
So, if you’re sold on using CMS software for your website, what sets WordPress apart from other options like Joomal or Drupal?
To start, WordPress holds over half of the market share in CMS websites, a clear indication that it is the top CMS choice. Because of WordPress’s strong market presence, its support structure is far more vast than the other options, making expert help much more affordable and easy to come by. WordPress also comes out on top of other CMS software in terms of ease to use, even for those of us who know nothing about web design, and when it comes to customization, no other option has matched WordPress yet.
If you are thinking of creating a website for your business, WordPress truly is the way to go.