35 Ways To Make Your Site Search Friendly Before You Hire An SEO

Credit: SearchEngineLand.com

For all of those web designers and web developers out there, this is a great checklist to ensure any of your new websites are friendly before you launch the site.

Some of these tasks are technical, and you might struggle with it just a little bit.

Pay attention these factors, and you will make my job so much easier ūüėČ

Just kidding, of course.

I could never do what you designers do, and I wouldn’t even try.

Let me know if you have trouble implementing any of these, and your friendly Pretoria SEO expert would love to lend a hand.

Below I have handpicked a few of the factors I see neglected far too often.


3. Allow spidering of site via robots.txt.¬†Every now and then when a¬†new site rolls out, the¬†developer forgets to change the robots.txt file to allow the search engines to crawl the¬†pages. If your Web marketer doesn‚Äôt think about checking this file, you could spend¬†months wondering why you‚Äôre not getting the traffic you should be. Double-check your robots.txt file to make sure it¬†does not ‚Äúdisallow‚ÄĚ search engines from crawling your site.

18. Write unique title tags. Every page of the site should start with its own unique title tag. You don’t have to go all SEO on it if time doesn’t permit, but having a title that represents the content of the page is a must for rolling the site out. Keep each one between 35 and 55 characters.

19. Write unique meta descriptions. See above. A good description should be between 100 and 155 characters.

29. Find ways to increase page load speed. There are always things you can do to improve site speed. Look for even the smallest of opportunities to make your pages load even faster.

34. Use search-engine-friendly links. Make sure all your links (except those you deliberately want to keep away from search engines) are using search-engine-friendly link code. Using the wrong link code can inadvertently keep search engines away from very valuable content.