5 features that every website should include to maximize your ROI

Websites aren’t all created equally. Your website will be the first impression a customer has of your business. About 80% say they visit a company’s website before doing business. Many of those people visit many websites before they take action.

It means that there are 2 things.
1. For your company to be competitive, it must have a website.
2. Your website should outperform the competition.

This quick guide will outline the five features every website must possess to maximize its ROI. Your website could become your best salesperson when it is properly implemented.

1. Target SEO Strategy

What good is a website if nobody can find it? Search engines are the most critical part of a site’s success. Search engines like Google look at hundreds of factors to determine if your website will be displayed in its search results. These factors can impact the chances of a website being found by its intended audience. Each line in your website’s code must be examined to ensure your website is found. Many DIY website solutions fail to provide the business owner with the necessary tools.
Return on investment

2. Mobile Responsive Design

The mobile device of up to 80% of your website visitors can be used. If your website does not display properly, visitors will know where to find the return button. On a smaller screen, the user experience is very different from on a desktop or laptop. Users on mobile devices find it difficult to navigate and find what is important. Modern websites adjust to the screen size of users, so it displays optimally on all devices.

3. Clear Navigation

What’s worse than looking on a website but not finding what you’re searching for? Your visitors won’t take the time to learn how to navigate your site. It must be obvious to visitors how they can find what they’re looking for. They won’t spend too much time trying to figure this out. Make it clear and simple for your visitors to do the actions they desire, whether that be learning more about your product/service, pricing information or contacting your company. It must be simple to navigate.

4. Obvious Calls for Action

Let’s be real, not everyone wants to think too hard. It’s important to clearly communicate what your next step is on your website. People make hundreds of decisions every day. It shouldn’t be one decision that you make every day. Your website should have a structure that makes it easy for visitors to see what they need to do. Calls to Action such as “buy Now”, “find more”, and “call Us Today” can save you time.
Keep the reader’s attention from wandering off to other things. Make it clear as to the steps they need to take
should take next.

5. Client-focused Content

Everyone’s time is wasted on cold leads. Your website should appeal to your ideal customers. It is impossible to be everything to everyone. While you may be busy, there are still things that you can do.
It is unlikely that your company will be profitable or happy. Ideal clients are those who find the perfect solution for their problems in the products and services they receive from your company. They become loyal followers of your brand and become repeat customers. This makes them more likely and more likely to recommend you to their family, friends, and coworkers. You can customize your website to fit the needs or clients you desire, which will allow you to attract more profitable customers.

Mobile-First Index. Why mobile responsiveness must be a priority

The majority of people have their phones with them wherever they go. It allows them to stay connected in real-time. South Africa has a population of 29.2million or 51 per cent. They have access to the internet through their mobiles. This percentage is even higher in other countries… When you compare mobile usage with desktop, mobile takes the lead.

The Mobile-First Index

Google is changing the way that it indexes websites. Google used to index websites based only on the desktop version. They have now started rolling out the Mobile-First Index. This new search algorithm gives preference to a website’s smartphone version.
Google will still index you even though you only have a desktop browser. Only one index exists, and that’s what is causing the problem. Websites that are mobile-friendly will have to be your competitors. They are more likely to rank higher in the search engine results page.

Keyword ranking is affected by many factors, but being mobile-friendly will improve your chances of being found.

Mobile friendly refers to your website being easy to navigate from a smartphone or tablet. The “real estate” on small screens is smaller. You have less space to communicate your message, so it is important to use good content and great design.

Mobile-responsive design

A mobile-responsive website is an ideal solution. It allows you to provide the same high-quality content as desktop users for mobile users. A responsive website adjusts the content to suit the screen size of each user.
A mobile responsive website doesn’t require a separate URL. It is just a simplified version to your desktop website which can only be accessed via a mobile browser. This makes it easy for mobile users to find what they need and navigate through your site. This improves the user experience (UX) and will keep them coming back.

One of my clients in the appliance repair business used a website which wasn’t responsive to mobile devices. The contact details section was visible on the desktop, but not on mobile. He spent R15 000pm in Google AdWords that day and received nearly no queries. Within a matter of hours, his site had become mobile-responsive. The first queries began flowing the following day. Mobile responsiveness plays a key role in reaching your target audience and achieving a higher return of investment (ROI).

Business owners need to be responsive because:

  1. It will allow you to stay ahead and achieve better SERP rankings, ultimately increasing your mobile customer reach.
  2. It makes your website more user-friendly. You can offer a consistent user experience for desktop and mobile users, which will improve lead generation, conversions, as well as sales.
  3. It has only one URL so it is easy to track, analyze, report and report.
    It can adapt to all screen sizes. This saves time and money.

How do I know if a site is mobile responsive?

  • A mobile responsive design adapts to the screen size. Google’s Mobile-Friendly Testing will let you know if it passes.
  • You’ll also notice the responsive design in visuals.
  • No horizontal scroll bars
  • Plenty of room to tap on buttons and select items
  • It is easy to read text, without zooming in or out

You can also try it on a desk by dragging your browser window around to make it bigger or smaller. If the layout strips away words or images it is not responsive.

How to make a responsive website that is mobile-friendly

These problems can be solved with the right skills. It depends on the website you have, so it might require a complete redesign or some minor tweaks. We provide assistance in all aspects of layout, media, and typography. We can help you create a website that is more sustainable and adapts to changing mobile screen sizes.